Celebrating National Sardines Month: Mega Prime Foods Uplifts Filipino Fishermen & Local Communities

Every November, the Philippines marks National Sardines Month, a nationwide celebration that recognizes the importance of the sardine industry and the hardworking Filipino fishermen who sustain it. This 2025, Mega Prime Foods, Inc., maker of Mega Sardines, the country’s No. 1 sardine brand and the world’s first sardine “superfood” endorsed by the Medical Wellness Association, leads the festivities with a meaningful, community-focused program centered on gratitude, nutrition, and Filipino bayanihan.

A Month-Long Celebration of Communities and Fishermen

Mega Prime Foods officially kicked off the celebration at the Malabon Sports Center on November 5. The celebration continues on November 13 at Star Arena, Baliuag, Bulacan, and concludes on November 29 at the Danao Civic Center in Cebu. These events aim to bring families together while strengthening community ties and promoting nutritious, practical meals that Filipinos can easily prepare at home.

During each Ka-Mega Community Outreach stop, families enjoy:

Cooking demonstrations featuring simple and healthy Mega Sardines recipes.

Interactive games that encourage laughter, bonding, and shared experiences.

Gift-giving activities to extend support to residents and reinforce the spirit of bayanihan.

Through these initiatives, Mega Prime Foods highlights its commitment to uplifting communities and ensuring that every Filipino household has access to nutritious and affordable meals.
Heroes’ Welcome in Zamboanga: Honoring the Heart of the Industry

Among the month’s most meaningful events is the Heroes’ Welcome happening on November 18 in Zamboanga—a long-standing Mega Prime Foods tradition that caps off the fishing season. This internal celebration pays tribute to the bravery, skill, and sacrifice of Filipino fishermen who brave the seas to ensure the freshest catch for families nationwide.

The Heroes’ Welcome features:

A recognition program honoring fishing crews and community heroes

A special salu-salo symbolizing unity and gratitude

Messages of appreciation from Mega Prime Foods executives

Awards acknowledging exemplary service and dedication

By honoring its fishermen, the company emphasizes that behind every can of Mega Sardines is a story of hard work, teamwork, and unwavering commitment to quality.

A Legacy Built on Freshness, Quality, and Filipino Pride

Founded in 1975 by William Tiu Lim, Mega Prime Foods began with a simple mission: provide Filipino families with the freshest, most nutritious sardines possible. Today, the company upholds this promise through its signature 12-hour catch-to-can process, ensuring unmatched freshness in every can.

From its early beginnings in Bicol to its expanded operations in Zamboanga, Mega Prime Foods has evolved into a market leader offering a wide range of sardine variants, including:

Mega Sardines in Tomato Sauce

Mega Spanish Style Sardines

Mega Sardines in Natural Oil

Mega Fried Sardines

“Our fishermen and the Ka-Mega community are at the heart of everything we do,” shared Malcolm Tiu Lim, Chief Technical and Innovations Officer. “We remain committed to delivering nutritious, high-quality food and strengthening the communities we serve.”

Championing Nutrition, Sustainability, and Filipino Livelihoods

National Sardines Month is more than a celebration—it’s a reminder of the vital role the sardine industry plays in nutrition, economic resilience, and food security. It highlights the importance of sustainable fishing practices and responsible sourcing, ensuring that future generations can continue to benefit from this essential resource.

Through its nationwide programs, Mega Prime Foods reinforces its belief that good food, strong communities, and genuine care must always go hand in hand.

Filipino families can find Mega Sardines in leading supermarkets and through official Shopee, Lazada, and TikTok Shopstores.
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