TCL and Robinsons Appliances Bring Labapalooza to La Union: A Fun, Fresh, and Smarter Community Laundry Experience

Hardworking moms of Sevilla Court in La Union enjoyed a well-deserved break through a unique community event that turned a tedious household chore into a fun and memorable experience. TCL, the Philippines’ No. 1 Panel TV brand and a global leader in TVs and air conditioners, teamed up with Robinsons Appliances to bring Labapalooza to Barangay Sevilla, San Fernando, La Union—offering free laundry services, live product demonstrations, and a whole lot of community spirit.

Labapalooza was designed with a simple mission: to show how modern home technologies can make everyday life easier, faster, and better. Through this initiative, residents were able to experience firsthand how TCL’s innovative washing machines transform laundry day—from a tiring chore into something quick, efficient, and surprisingly enjoyable.




A Community Event That Makes Laundry Smarter and Easier

From the moment Labapalooza kicked off, the atmosphere was filled with excitement and relief. Moms and families arrived with bags of laundry, eager to try out the powerful lineup of TCL washing machines. These included the brand’s Washer & Dryer Combos, Front Load Washers, and Inverter Top Load Washers, all designed to deliver deeper cleaning, faster drying, and more energy-efficient performance.

“Labapalooza is a community event that shows how TCL washing machines can transform the everyday chore of laundry. With Robinsons Appliances as our partner, we are giving residents the chance to experience firsthand the speed, efficiency, and reliability of TCL washing machines—proving that powerful technology can make life easier, one load at a time,” shared Eric Li, Senior Product Manager of Washing Machine and Refrigerator, TCL Philippines.

Participants were delighted to watch their laundry come out cleaner, fresher, and drier than ever. Many even got the chance to relax, socialize, and bond with neighbors—something they often don’t have time for on regular laundry days.


Robinsons Appliances Supports Smarter Living Through Community Programs

For Robinsons Appliances, Labapalooza is more than just a demo—it is about bringing real convenience to Filipino homes.

“The positive feedback validates our vision for this event. We are committed to bringing Labapalooza to more communities, giving people the chance to enjoy free laundry services while experiencing firsthand the superior performance of TCL washing machines,” said Donna May G. San Luis, Marketing Manager of Robinsons Appliances.


Introducing the TCL Super Drum C682: The Star of Labapalooza

One of the highlights of the event was the introduction of the TCL Super Drum C682, the newest innovation designed to elevate home laundry care. Many attendees were able to try it themselves, witnessing how its advanced features simplify laundry from start to finish.

The Super Drum C682 boasts the largest drum size in the industry, allowing massive loads to be washed at once. This means fewer cycles, less water and energy consumption, and more time saved for families.

Its intelligent features include:

Smart dosing and automatic stain detection

Powerful steam-cleaning for deeper sanitization

WiFi app control for full remote management

Advanced sensors that adjust washing conditions in real time

Engineered for the smartest, cleanest, and healthiest wash possible, the Super Drum C682 is built for families who want convenience without compromising fabric care.


A Day of Fresh Clothes and Stronger Community Spirit

Thanks to the speed and efficiency of TCL washing machines, participants finished their laundry earlier than expected—leaving plenty of time to relax and enjoy the mini-celebration. Many residents expressed gratitude, especially busy moms who rarely get the luxury of effortless laundry days.

“Our sincere appreciation goes out to the dedicated teams from TCL and Robinsons Appliances. Thank you for making Labapalooza a successful and enjoyable event that celebrated and uplifted our hardworking mothers!” said Andre Albert Estoesta, Barangay Treasurer of Sevilla Court, La Union.
Labapalooza: Proof That Technology Can Empower Communities

More than a product showcase, Labapalooza proved that everyday chores become easier and more enjoyable when powered by the right technology. With TCL and Robinsons Appliances leading the way, more communities in the Philippines can look forward to smarter, faster, and more convenient laundry solutions—one wash load at a time.

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