Johnson's launches Active Kids Playcation to make the most of summer for the kids

Johnson's Playcation launch in SM Southmall, May 19, 2017

Summer time means more playtime for the kids and more play means sweat and odor, which is why Moms become hesitant to prolong their kids playing outdoors. But this summer, sweat and malodor can be the least of mom's worries as Johnson's invites moms (even dads) and kids to go out, be more active, and bond over their very own playcation!

"It is true - hindi lang laro ang laro. Johnson's is a believer of playtime because of the multiple benefits it gives to kids. more playtime has been proven to contribute to the overall development of kids as they become more resilient, socially intelligent, confident, and physically strong," shared Bessie Campillo, Johnson's franchise marketing manager. "As a way for us to demonstrate our support for playtime, we are launching the Johnson's Active Kids Playcation campaign - encouraging parents to spend more time with their kids through active playtime."

Johnson's places a focus on active play to ignite their imagination, develop their social skills and process emotions, and become more resilient and confident because of the strong bond they develop with their parents during playtime.

As an avenue for more imaginative play, Johnson's has built an Active Kids Playcation playgorund equipped to further imaginative and active play among kids. the Johnson's Active kids Playcation playground consists of different play pods such as:

  • Imagine and Seek where children use their imagination and thinking skills to replicate an image using just rubber mats.
  • Fireball Away challenges a child's balance, agility, and cognitive skills by dodging "fireballs" to get to the other end of the platform without falling.
  • Dragon Maze fuels a child's sense of motivation to win by collecting all hidden items within a specific amount of time
  • Little Builder's City encourages the use of imagination and creativity by allowing children to design and build their own fortresses.

"It is important that we create safe spaces that will encourage children to play and use their imagination. By ensuring that they have this opportunity, experiencing the optimum benefits of play is just at their arm's reach," shared Michael Santiago of Philippine Toy Library, a non-profit organization that transforms idle spaces in communities into fun and educational play areas for the benefit of children who they consider as the reason why they exist.

There's no doubt about the benefits imaginative play can give to a child's optimum development. That's why parents play an important part during this phase in their child's growth. The parents' role highly affects how the child perceives play so it's crucial for them to provide children with the necessary props to aid int heir imaginative play, plus it's a great bonding experience.

Make playtime more enjoyable and worry-free for parents with the Johnson's Baby Active Fresh and Shiny Drops products. Keep your kids smelling fresh despite the summer sweat with the Johnson's Active fresh Shampoo and Johnson's Baby Active Fresh bath. meanwhile, girls can keep their hair shiny as ever despite the heat of the sun with the Johnsons's Baby Shiny Drops Shampoo and Conditioner.

Thanks for the gift, Johnson's Baby Ph!

Visit Johnson's Baby Philippines on Facebook for updates.

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