Sm Supermalls and Toy Kingdom Celebrate #HappyBearDay

Among the cuddly toys there is, bears always win the hearts of children, which is why starting 2019 SM Supermalls and Toy Kingdom will celebrate 1st day of December as Happy Bear Day.

The launch is not just about giving customers especially kids, gift idea but teaching ang inspiring them the value of sharing to the less privilege.


In celebration of “Happy Bear Day” this December 1, SM Supermalls brings a merrier holiday celebration as it introduces the all-new 2019 Joy Squad – elevating the fun, excitement, and spirit of joy this season of giving, especially among kiddie shoppers, in SM malls nationwide!

“For eight years, SM has continued to spread the joy during the holiday season with SM Bears of Joy and help kids in need," said SM Supermalls COO Steven Tan. "And #HappyBearDay on December 1 is SM's special one-day online and on-ground celebration dedicated to inviting families, especially children, across the nation to share the joy and teddy bears' warm hugs with the less fortunate children from participating SM malls' partner beneficiaries." 


During the #HappyBearDay at select malls, SM Bears of Joy shoppers will be treated with extra kiddie treats while supplies last. Joy Squad lovers can also comment their photos on the official promo post on SM Supermalls' Facebook page for a chance to win SM GCs!

Representing some of the top dream jobs of kids worldwide, the Joy Squad is composed of AJ (Ariana Joy) The Star, FJ (Franco Joy) The Savior, PJ (Paul Joy) The Hero, and CJ (Carina Joy) The Achiever. SM shoppers can now collect and bring home the four bear characters for a joyous Christmas treat for their loved ones and children charities. Get a pair of these toy bears for P200 ̶ one to keep and the other for charity. 


SM Bears of Joy is an annual Christmas initiative by SM Supermalls, SM Cares, and Toy Kingdom and is available in SM malls until December 25. For more information on the SM Bears of Joy campaign and SM’s other fun-filled holiday activities, visit www.smsupermalls.com.

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