How important is influencer marketing in today's businesses?

How hard is it to do business nowadays?
We are all aware of the threats, yet we have to reopen the economy for the people and the whole nation to survive.

With all the health and safety protocols a business has to secure and comply with, a lot of businesses are really thriving to start all over again. Even large corporations from all over the world are now facing financial crises, losses which pushed a lot of businesses to lay off employees or file bankruptcy amidst the virus.

There is really a big challenge in businesses nowadays especially in marketing, advertisements, and promotions. Apart from budget cuts, businesses and entrepreneurs are challenged to adapt to the new normal.

While the spread of the coronavirus challenges entrepreneurs and brands to meet new needs, an increase in the necessity for influencer marketing is seen.

Despite this pandemic, marketers still trust in collaborating with influencers to help create online buzz about their brand. They trust how every blogger, social media influencers, content creators can strengthen the brand's reputation, improve audience engagement, and increase conversions.

Marketing scene before the pandemic

Before the pandemic, it was difficult for brands to get attention on the internet largely because every business, big or small, has invaded the online world creating an insurmountable amount of noise. The competition online was very tight then and only a few names get it to the top of every scene.

Consumers were also extremely skeptical about brands that indulge in self-promotion. That is why the demand for new, innovative digital marketing strategies has been on the rise.

The quest for an alternate approach has compelled brands to appreciate the power of influencers. Influencer marketing since then has become a favorite among digital marketers and business owners, where many brands are investing a significant amount of time and resources into executing successful influencer marketing campaigns.

The importance of influencer marketing nowadays

Why do influencers deserve the attention they are getting and how important is influencer marketing in today's businesses?

To promote the brand and increase the revenue, influencer marketing which involves collaborating with popular and relevant influencers is being used.

Influencers being characterized by a large number of loyal and dedicated social media followers are perceived as experts in their niches and their recommendations are often highly regarded by their followers. They share a strong rapport with their fans and that's what distinguishes them from traditional celebrities. They harness the accessibility of social media to establish personal connections with and gain the trust of their followers.

Influencers have in-depth knowledge about certain subjects and are often real-life consumers which gives them certain leverage and empowers them to motivate their followers to take desired actions.

Depending on the marketing objective, brands work with influencers to create engaging content, announce giveaways, host Q & A sessions, etc. In addition, they invite influencers to take charge of the brand's social media profiles and upload content on their behalf for a specific time period.

According to a recent study, in 2018, the term “influencer marketing” was searched 61,000 in Google. The same study also revealed that influencer marketing was considered effective by 92% of the respondents. 86% of the respondents were also willing to dedicate a specific budget for their influencer marketing campaigns.

This clearly indicates that influencer marketing is gaining acceptance and popularity among business owners and marketers, especially nowadays when producers and sellers go online to do business and consumers are engaged in their mobile devices most of the time.

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