Golden Grains PH Celebrates 36 Years of Success with Festive Holiday Cheer!

To commemorate its 36th anniversary, Golden Grains Philippines has invited fellow October birthday celebrants to join in the festivities and grab a chance to win their favorite rice variants for free. This month, 36 fortunate October celebrants will have the opportunity to receive their preferred Golden Grains rice, including the well-loved Super Angelica, Maharlika, Sinandomeng Special, Dinurado Aromatic Rice, Platinum Plus Whole Grain Rice, Thai Jasmine Rice, and Kanto Japanese Rice. Additionally, Golden Grains will offer a selection of its Healthy Alternative rice products, such as Organic Brown Rice, Organic Red Rice, and Organic Black Rice.

Under the banner of REJ Commercial Corporation, Golden Grains emerged as a resilient rice brand in October 1987, navigating through political turbulence in the Philippines. Its unwavering commitment to consistently deliver high-quality, locally sourced rice from the major rice granaries of Mindoro, Nueva Ecija, and Isabela has solidified its position in the market.

Recognized as an industry pioneer, Golden Grains introduced Organic Red and Organic Brown rice varieties in 2004, responding to the growing demand for healthier alternatives to white rice. Its forward-thinking approach earned the brand the prestigious Most Outstanding Organic Rice Brand award from the Consumers’ League of the Philippines in the subsequent year. Golden Grains' consumer-driven decisions have paved the way for significant milestones, marking a triumphant journey as it celebrates its 36th year.

In 2023, Golden Grains remains committed to enhancing its offerings through a series of initiatives, including enhanced availability plans, monthly promotions, and consumer-centric strategies.

Golden Grains' Availability

The brand ensures flexibility, freshness, and convenience for consumers, whether they prefer fresh, vacuum-sealed rice from traditional outlets or the ease of online ordering and doorstep delivery. Golden Grains continues to maintain a strong presence in leading supermarkets such as Waltermart, Robinsons, AllDay, Shopwise, South Supermarket, Metro Gaisano Supermarket, and LCC Supermarket (Bicol), among others. Additionally, Golden Grains has expanded its reach to online consumers through Lazada and Shopee, marking a significant stride into the digital marketplace.

Month-on-Month Promotions

Engaging with its consumers through exciting promotions has been a hallmark of Golden Grains. Double-digit sales events featuring free or discounted shipping costs and irresistible deals have become a major draw for its online followers. Notable promotions include the 8.8 August sale, offering up to 80% off on shipping fees in Golden Grains' Official Shopee & Lazmall stores, and the 9.9 September campaign, presenting a 99-Peso discount on its Platinum Plus Whole Grain rice. The recent 10.10 October flash sale, exclusive to e-commerce platforms, and the ongoing giveaway for October Birthday Celebrants mark just a fraction of the exciting initiatives in store for the brand's patrons. The brand is gearing up for equally captivating offers during the upcoming 11.11 and 12.12 events, promising a series of exciting giveaways and rewards for its loyal customers.

Consumer-Centric Campaigns

Golden Grains has fostered meaningful connections with its consumers through the exploration of diverse rice-based recipes and complementary dishes. Through shared recipes, culinary tips, and engaging conversations, Golden Grains has solidified its bond with consumers, catering to their varied preferences and culinary aspirations. Acknowledging the diverse rice consumption habits among individuals, the brand continues to prioritize consumer preferences, ensuring that participants, winners, and stakeholders have the freedom to select their preferred rice variants on various occasions.

From ardent white rice loyalists to health-conscious consumers and those advocating portion control, Golden Grains proudly caters to every rice enthusiast, offering a diverse selection that suits diverse preferences and lifestyles.


Golden Grains is a revered brand under REJ Commercial Corporation, renowned for its commitment to delivering high-quality Filipino rice varieties, specialty rice, platinum plus rice types, and Healthy Alternative organic rice options that cater to everyday consumption needs.




Established as a wholesaler of agricultural products, primarily focusing on milled rice, sugar, and corn, REJ Commercial Corporation has consistently delivered premium products at competitive prices, solidifying its position as a reputable player in the industry. Building upon this strong foundation, the company ventured into rice repacking under the brand name GOLDEN GRAINS, marking a significant milestone in its journey.

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