As this year’s National Oral Health Month officially begins, Listerine sets out on a mission to empower 110 million Filipinos to combat oral diseases and prioritize their overall oral health.
Taking care of your oral health extends beyond brushing alone. While brushing is a crucial part of your oral hygiene routine, it only cleans approximately 25% of your mouth, leaving behind billions of germs that can lead to oral health issues such as plaque, cavities, and gum problems. Dr. Ashley Barlow, Senior Director & Head of Medical & Safety Sciences at Kenvue Asia Pacific, elaborates on the most common oral health issues.
Increased Plaque Buildup:
Various changes occur in our bodies, and the oral cavity is no exception. One significant factor is the weakening of the immune system over time. In the context of overall oral health, this weakened immune response can facilitate bacterial growth and accumulation in the mouth, manifesting as plaque.
Cavities:
Cavities, also known as dental caries or tooth decay, are areas of damage on the surface of the teeth resulting from the breakdown of the enamel layer. When plaque builds up on the tooth surface, acids produced by plaque bacteria slowly erode the enamel, causing cavities. Untreated cavities can lead to pain, infections, and tooth sensitivity, resulting in discomfort during daily activities such as eating or speaking.
Gum Problems:
Gum disease, or periodontal disease, is an inflammatory condition affecting the tissues surrounding the teeth, primarily caused by the accumulation of plaque and bacteria from poor oral hygiene. If left untreated, severe gum disease can lead to gum recession and permanent tooth loss.
Dr. Barlow emphasizes, "At Listerine, we consistently champion the cause of good overall oral health, striving to free 110 million Filipino mouths from the grip of oral diseases. The conventional habit of relying solely on brushing, once deemed sufficient, no longer provides the comprehensive protection our mouths need. It's time to proactively examine our mouths for early signs of oral problems and embrace the regular use of Listerine. Witness the transformative impact of good oral hygiene and maintain healthy smiles for longer."
After brushing, ensure to follow up with a mouthwash like Listerine Total Care to provide up to 24-hour germ protection*, kill 99.9% of germs that cause plaque, cavities, and gum problems, and experience 5x more cleaning power than brushing and flossing alone.**
Listerine also collaborates with MacoyDubs and Mikee Reyes to inspire Filipinos to start protecting their mouths and adhere to using Listerine after every brush. MacoyDubs proudly shares, "Listerine has been a game-changer in providing #CompleteMouthProtection and maintaining good overall oral health. Since incorporating it into my daily oral hygiene routine, I've noticed a significant reduction in bacteria, ensuring my mouth feels clean and healthy. Thanks to Listerine, I can confidently say that my smile reflects not just my personality but also a testament to a healthier mouth."
Similarly, Mikee Reyes highlights his heightened awareness of thorough mouth cleaning when comparing the effectiveness of brushing alone to incorporating Listerine Total Care after brushing. “All this time I thought I was keeping my mouth clean just by brushing. Thanks to Listerine Total Care, I’m able to clean virtually up to 99.9% of my mouth, giving me the #CompleteMouthProtection I need to stay free from oral health issues.”
Besides making Listerine Total Care more accessible to Filipinos through retail partnerships, Listerine expands its reach during National Oral Health Month. For the first time since 2018, Listerine engages with 600 dental clinics and over 9,000 dentists nationwide, educating them on the science and superiority of mouthwash through talks and participation in various conventions. Listerine also participates in conventions held by the Philippine Dental Association and conducts sampling initiatives. Additionally, Listerine deploys dispensers in dental clinics and other high-traffic areas such as gyms and offices to encourage the habit of rinsing with Listerine twice daily.
Let's unite this National Oral Health Month to adopt a proactive approach to oral care. Listerine stands as a partner, encouraging everyone to take charge of their oral health journey and enjoy the benefits of a vibrant, healthy smile. Together, let's champion #CompleteMouthProtection and celebrate a month dedicated to nurturing our smiles and overall well-being. Visit the nearest Watsons or the official Listerine store on Shopee or Lazada to get your Listerine Total Care Mouthwash.
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