Kathryn Bernardo continues her inspiring journey with TCL Philippines

TCL Electronics, a leading consumer electronics brand and the world's top two TV brand, is delighted to announce the renewal of its enduring partnership with one of the country’s most beloved celebrities and influential endorsers, Kathryn Bernardo.

“I just renewed my contract with TCL Electronics, so I am very excited about the partnership that we’ll be having this year,” Kathryn enthuses during the contract signing session held at her studio.

The partnership was officially sealed at Baked Studios on February 6. Present at the contract signing were Loyal Cheng, TCL PH Chief Executive Officer (CEO); Shae Xiaoling Yu, Marketing Head; and Joseph Cernitchez, Brand Manager.

This partnership is truly a match made for Kathryn, as she fondly recalls her childhood memories of having a TCL TV and the bonding moments with her family. Growing up with the TCL brand, she reminisces, “I remember that big gray box, wala pang smart TV dati, and I have beautiful memories with that TCL TV because every night after finishing my homework, we would gather in my parents' room to bond and watch our favorite shows and cartoons.”

She continues, “I didn't expect that one day, moving forward to 2023 when I first became their brand endorser, that’s why I'm so grateful and it's also a humbling experience for me because I grew up with TCL. Now, they’re offering other products like Air Conditioners, Washing Machines, and Refrigerators. It's also more interesting because they have more offers on TVs with a lot of models/options and so much more. So, it's delightful to see the brand grow alongside me.”

Aligning with TCL’s brand message of ‘Inspire Greatness,’ Kathryn’s journey to becoming the most sought-after actress in the Philippines has become an inspiration to many. She embodies empowerment and ambition, continuing to illuminate and inspire others. Similarly, TCL is dedicated to developing and rolling out innovative products to enhance the Filipino lifestyle.

The TCL executives have praised the 27-year-old actress for helping the brand lead the industry. “We are thrilled to have Kathryn once again as our brand endorser. She embodies the company’s vision to provide products that inspire and empower people to pursue greatness in their lives,” says TCL Electronics Philippines CEO Loyal Cheng.

Kathryn will be featured in upcoming campaigns for TCL products such as TVs, Washing Machines, Air Conditioners, and Refrigerators.

“We have many exciting plans for Kathryn in this partnership, and we are thrilled to have her onboard once again. She’s a perfect match for TCL, inspiring many with her journey. Just like TCL’s brand message, she strives to ‘Inspire Greatness,’ which is why many aspire to be successful like her,” says Shae Xiaoling Yu, TCL’s Marketing Head.

“I’m looking forward to the exciting launches for TCL products. I’m also grateful that we have partnered once again. For someone who has grown up loving TCL since childhood, it's such a happy feeling to be part of their biggest campaigns this year,” Kathryn testifies.

TCL Electronics is set to launch its newest air conditioner model in a few weeks. Additionally, TCL offers a growing list of innovative consumer electronic products, including TVs, smart appliances such as Washing Machines, Air Conditioners, Refrigerators, and Air Purifiers. The company remains committed to inspiring greatness for more Filipinos.