Johnson’s Baby Introduces Its Latest Milk Moisturizing Shampoo to Keep Baby’s Hair Fresh and Healthy from "Asim"

Summer is here, and it's the perfect time for our little ones to enjoy all the season has to offer. From playing in the village playground to swimming in the pool or beach, there's no shortage of activities for kids to enjoy. However, with increased activity comes the challenge of dealing with "asim" hair – a result of heat and sun exposure, chlorine from pools, and regular playdates. Moms are always looking for the best ways to keep their babies' and kids' hair healthy and fresh during this season.

Luckily, Johnson's Baby has launched its newest product, Milk Moisturizing Shampoo, on April 17, 2024, completing the brand's milk portfolio. The #IwasAsim Johnson's Baby event was hosted by Kenvue, the world's largest pure-play consumer health company, known for iconic brands such as Neutrogena, Aveeno, Listerine, and Johnson's Baby. The event was led by celebrity mom Bianca Gonzalez-Intal, a loyal Johnson's Baby user.

The event showcased the benefits of the new Milk Moisturizing Shampoo, highlighting its top ingredients for nourished scalps and fresh-smelling hair. Lance Trillanes, Kenvue brand manager, emphasized Johnson's Baby's commitment to providing care for Filipino babies, presenting the Milk Moisturizing Shampoo as a hypoallergenic product suitable for toddlers ages 1 year old and up, triple-tested by pediatricians, dermatologists, and ophthalmologists.

Healthcare expert Dr. Ruth Alejandro joined the event to discuss the developmental changes in babies as they turn 1, emphasizing the need for age-appropriate products. For babies ages 1 to 3 years old, Dr. Alejandro recommended products without parabens, dyes, sulfates, and phthalates, with ingredients that gently nourish and moisturize hair.

Aside from informative talks, the event offered moms the chance to style their babies' and kids' hair at the Active Baby & Kids Salon, providing an interactive and enjoyable experience. With the launch of the Milk Moisturizing Shampoo, Johnson's Baby continues its mission to provide groundbreaking solutions for Filipino babies, addressing "asim" hair while promoting healthy hair growth.

Johnson's Baby Milk Moisturizing Shampoo is available at drugstores, Lazada, Shopee, and Tiktok Shop. Stay tuned for something special this Mother's Day from the #1 Baby Brand, Johnson's. For more information, visit and follow the Johnson's Baby PH Facebook page and @johnsonsbabyph on Instagram.