CeraVe Launches in the Philippines, Making Expert Skincare More Accessible Than Ever

CeraVe, the #1 dermatologist-recommended skincare brand in the United States, has finally landed in the Philippines—bringing its trusted, science-backed skincare solutions to Filipino consumers. The brand's highly anticipated arrival is set to transform local skincare routines by offering clinically proven formulations that are now easily accessible across leading health and beauty retailers nationwide, as well as through their official Shopee store.

Known for its commitment to delivering therapeutic skincare, CeraVe has gained a global following for its efficacy in addressing a wide range of skin concerns. With the full product range now available locally, Filipino skincare enthusiasts no longer need to source their favorite CeraVe items from abroad. Whether dealing with dryness, acne, sensitivity, or compromised skin barriers, CeraVe’s lineup offers solutions developed with the expertise of board-certified dermatologists.

What Makes CeraVe Products Unique?

CeraVe products are formulated to target the root of many common skin issues—compromised skin barriers caused by a lack of essential ceramides. Ceramides are naturally occurring lipids (or fats) in the skin that play a vital role in maintaining a healthy skin barrier and retaining moisture. Without enough ceramides, the skin becomes prone to dryness, irritation, and sensitivity.

To address this, CeraVe developed a revolutionary skincare technology using a blend of three essential ceramides (1, 3, and 6-II), which are identical to those found naturally in human skin. This powerful formula is combined with fatty acids and other skin-repairing lipids, all delivered through the brand's patented MultiVesicular Emulsion (MVE) Technology.

MVE Technology sets CeraVe apart from other skincare products. Instead of delivering hydration all at once, MVE uses a time-release system that dispenses moisturizing ingredients gradually throughout the day. This ensures continuous hydration and skin barrier protection for up to 24 hours. The result? Softer, smoother, and healthier skin—without the need for reapplication or heavily fragranced products. In fact, most CeraVe products are fragrance-free, non-comedogenic, and gentle enough for even the most sensitive skin types.

What’s in Store for the Filipino Market?

CeraVe’s official launch in the Philippines brings with it a full suite of skincare essentials at affordable price points, starting at just PHP 350. This move aligns with the brand’s mission to make dermatologist-developed skincare accessible to everyone. Filipinos can now find CeraVe products in major retail stores including Watsons, SM Beauty, LOOK, Mercury Drug, and Southstar Drug.

For the convenience of online shoppers, CeraVe has also launched its official Shopee store, offering a seamless shopping experience with the same trusted quality and authenticity.

In addition to product availability, CeraVe is making its presence known through engaging on-ground activations. The brand has begun rolling out pop-up events across the country, with locations including LOOK at SM Aura, SM Mall of Asia, Watsons Mall of Asia, and SM Megamall. These pop-ups offer an immersive experience where customers can explore the product range, receive skincare consultations, and enjoy exclusive promotions.

As the brand continues to expand its footprint in the Philippines, more pop-up locations and exciting initiatives are expected in the coming weeks. Filipino consumers can look forward to educational campaigns, exclusive bundles, and skincare activities that highlight CeraVe’s core mission: to help every individual achieve healthy skin with simple, effective, and science-driven products.

Stay tuned to CeraVe’s official channels to catch the latest updates and be part of this exciting new chapter in Philippine skincare. With CeraVe now within reach, it’s time to take your skin health to the next level.