A Celebration of Literacy and Learning: Rex Education at the Philippine Book Festival 2025

What a celebration it was! The recently concluded Philippine Book Festival (PBF) 2025 drew in over 40,000 enthusiastic visitors to the Megatrade Hall at SM Megamall in Mandaluyong City. The four-day event, powered by the National Book Development Board (NBDB), was a vibrant and joyful showcase of Filipino culture, literature, and education. With its theme inspired by the festive spirit of traditional Filipino fiestas, this year’s PBF brought together publishers, authors, educators, students, and families for a unique celebration of books and reading.

Among the key participants was Rex Education, the country’s leading book publisher and education solutions provider. Staying true to its mission of nurturing every Filipino learner, Rex Education proudly showcased its latest offerings, including a wide array of titles authored by Filipinos. Their expansive booth featured academic publications across various levels—from basic and higher education to professional law references. Each title was meticulously developed by respected experts and educators, reaffirming REX’s reputation for quality and relevance in Philippine education.

In line with NBDB’s fiesta-inspired theme, which aimed to make the event colorful, lively, and immersive, Rex Education went all out to create an engaging and family-friendly experience. Visitors enjoyed exclusive deals, discounts, and festive games that added excitement to the learning-focused event. The atmosphere was further enlivened by references to well-known Filipino festivals such as Dinagyang, giving the celebration a uniquely local flair.

REX’s Lakbay Aklat booth offered a hands-on stamp-collecting activity, encouraging guests to explore and interact with different learning resources. Those who completed the stamp collection were rewarded with special prizes—adding a fun, gamified layer to the exploration of educational materials. Another hit was the Scavenger Hunt, designed not only to entertain but to educate participants about the various offerings and values upheld by REX. It was a clever way to engage visitors, particularly students and young learners, by turning the learning process into an adventure.

Adding a personalized touch, Rex Education also deployed its popular Photoman, allowing guests to capture their PBF 2025 experience with fun and memorable snapshots. These unique photo opportunities symbolized each visitor’s learning journey, creating tangible keepsakes from an event dedicated to intellectual growth and discovery.

More than just a showcase, REX’s participation in PBF 2025 underscored its dedication to Filipino authors, educators, and readers. By providing locally developed, high-quality materials, REX supports not just academic achievement but also national pride in Philippine publishing. The booth design, activities, and overall experience reflected the company’s passion for learning and its commitment to nurturing Filipino minds.

The Philippine Book Festival also served as a powerful platform for building and strengthening institutional relationships. During the event, REX engaged meaningfully with the Department of Education (DepEd) and other stakeholders, reinforcing collaborative efforts to improve literacy and educational access in the Philippines. Such partnerships enable large-scale acquisition of essential learning materials, all geared toward cultivating a culture of reading across the archipelago.

As the NBDB and DepEd continue to champion the transformation of Philippine education, Rex Education remains a loyal partner—steadfast in its support for initiatives that promote lifelong learning and equitable access to knowledge.

Mabuhay ang Philippine Book Festival 2025! Here's to more years of celebrating Filipino books, culture, and the transformative power of education.