Sharper Together: Celebrating Growth and Collaboration Through Sales Innovation in the Philippines

Sharp (Philippines) Corporation, a trusted Japanese electronics brand, demonstrated its unwavering commitment to enhancing customer satisfaction and product awareness through a series of engaging nationwide sell-out events. The initiatives were officially presented during the “Sharper Together” Media Conference and Dealers Appreciation Night, held on May 21, 2025, at Solaire Vertis North in Quezon City.

The event, graced by Sharp’s top executives including President and General Manager Mr. Kazuo Kito, was both a celebration of enduring partnerships and a strategic launchpad for upcoming customer-focused initiatives. “Since our establishment in 1982, Sharp Philippines has consistently aimed to provide high-quality appliances tailored to the unique needs of Filipino households,” Mr. Kito shared. “Our success is not only driven by innovation but also by the enduring relationships we’ve built with our dealers and the trust of our customers. Together, we have grown sharper.”

This spirit of partnership was echoed by other company leaders. Mr. Kito emphasized the company’s strong dealer collaborations, which have been instrumental in delivering accessible, efficient, and tailored customer experiences across the country. By working closely with partners, Sharp ensures that its products meet market demands and are available where and when they are needed most.

A major highlight of the event was the announcement of Sharp’s renewed nationwide activation campaigns. These include immersive and themed exhibits showcasing Sharp’s product innovations across multiple categories. Known as KOTEN, these individual sales exhibits have become a tradition since 2010, effectively driving sales while boosting public awareness.

Among the key exhibitions are:

J-TECH Festival, which emphasizes energy efficiency and cost savings through Sharp's advanced Japanese inverter technology. This includes refrigerators, washing machines, air conditioners, and air purifiers.


KUUKI Festival, centered around enhancing indoor air quality with Sharp’s Plasmacluster technology, perfectly timed for the hot and humid summer months in the Philippines.

OTO Festival, which celebrates Sharp’s innovative audio products. While karaoke functions remain a highlight, the event showcases a full range of high-quality speakers tailored to Filipino entertainment preferences.


AQUOS Matsuri, where Sharp unveils its latest advancements in LED and smart TV technologies. From cinematic viewing to immersive gaming, this exhibit is designed to captivate both tech enthusiasts and casual viewers.


LABADABA Day, a fun-filled activation focused on Sharp’s fully automatic washing machines. It offers free usage trials and engaging side events such as cooking demos and karaoke. The initiative also trains dealers on selling strategies, enhancing overall market capability.

In addition to product showcases, Sharp also unveiled exciting developments in customer service. Launching in phases throughout 2025, the new After-Sales VIP Program offers exclusive perks such as up to 20% discounts on repairs, priority service, and complimentary unit check-ups. The newly enhanced E-Service platform further empowers customers with real-time service updates, a streamlined registration process, and quick-response capabilities. Customer support is available via a dedicated hotline and a 24/7 Messenger service, ensuring that inquiries and concerns are addressed efficiently.

Marketing Senior Manager Amor Golifardo emphasized the emotional and practical impact of these initiatives. “We’re bringing Sharp closer to the people,” she said. “Our events aren’t just about showcasing products—they’re about listening, connecting, and building trust with every Filipino household.”

The “Sharper Together” event was not only a reflection of the company’s past achievements but a blueprint for its future direction. With its integrated strategy of product innovation, localized marketing, and exceptional after-sales support, Sharp Philippines is poised to remain a household name for years to come.

For details about Sharp’s ongoing and upcoming events, customers and partners are encouraged to visit https://ph.sharp.