This year’s marathon placed a strong spotlight on Haier’s commitment to social responsibility. Through its CSR initiative, Haier partnered with the Father Saturnino Home for the Elderly, an institution dedicated to caring for abandoned and indigent senior citizens. As part of the advocacy, Haier pledged to provide essential goods and food supplies to help sustain the daily needs of the elderly residents. This effort underscores the company’s belief that innovation should go beyond product development—it should uplift lives and create long-term positive impact, especially for vulnerable sectors of society.
The event hosted three race categories—21K, 10K, and 5K—inviting runners of all ages and experience levels to participate. Whether they were seasoned marathoners chasing a personal best or first-timers simply embracing the joy of movement, participants experienced a well-planned route supported by strategically placed hydration stations, attentive marshals, and responsive medical teams. The festive atmosphere was amplified by music, cheering squads, and lively on-ground entertainment that kept spirits high from start to finish.
What made the Haier Half Marathon especially memorable was its fusion of sports and lifestyle. Runners and spectators enjoyed a series of interactive product activity zones, where Haier showcased its latest home appliance innovations through hands-on demos, mini-games, and friendly challenges. These zones offered fun, learning, and engagement for participants of all ages. Many went home with exciting freebies and exclusive event-only giveaways, making the marathon a complete family-friendly experience that highlighted Haier’s dedication to both performance and everyday living.
The success of the marathon was made possible through the valuable support of Haier’s sponsors and partner organizations. Their participation ensured a seamless and enjoyable event, strengthening the shared goal of inspiring active lifestyles and empowering Filipino communities.
A Run Toward a Better Tomorrow
With the outstanding turnout and positive feedback from participants, the Haier Half Marathon 2025 marks an inspiring beginning to Haier’s long-term plans for wellness and community engagement. The brand remains committed to creating more platforms that unite people through fitness, compassion, and innovation. As Haier continues to champion healthy living and expand its community projects, it hopes to cultivate a movement where every step taken leads to a stronger, more connected, and more caring society.
For Haier Philippines, the message resonates clearly:
When people run with purpose, entire communities move forward.
What made the Haier Half Marathon especially memorable was its fusion of sports and lifestyle. Runners and spectators enjoyed a series of interactive product activity zones, where Haier showcased its latest home appliance innovations through hands-on demos, mini-games, and friendly challenges. These zones offered fun, learning, and engagement for participants of all ages. Many went home with exciting freebies and exclusive event-only giveaways, making the marathon a complete family-friendly experience that highlighted Haier’s dedication to both performance and everyday living.
The success of the marathon was made possible through the valuable support of Haier’s sponsors and partner organizations. Their participation ensured a seamless and enjoyable event, strengthening the shared goal of inspiring active lifestyles and empowering Filipino communities.
A Run Toward a Better Tomorrow
With the outstanding turnout and positive feedback from participants, the Haier Half Marathon 2025 marks an inspiring beginning to Haier’s long-term plans for wellness and community engagement. The brand remains committed to creating more platforms that unite people through fitness, compassion, and innovation. As Haier continues to champion healthy living and expand its community projects, it hopes to cultivate a movement where every step taken leads to a stronger, more connected, and more caring society.
For Haier Philippines, the message resonates clearly:
When people run with purpose, entire communities move forward.
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