Filipino Creativity and Sustainability Shine at the National Trade Fair at SM Supermalls

Filipino creativity took center stage as micro, small, and medium enterprises (MSMEs) showcased eco-friendly, design-driven, and proudly local products at the National Trade Fair held at SM Megamall, reinforcing the growing movement to support homegrown brands across the country. The event gathered entrepreneurs, shoppers, and partner organizations in a vibrant celebration of innovation, sustainability, and Filipino talent—proving once again that local enterprises are a powerful force in the national economy.

Visitors explored a diverse selection of locally made furniture, fashion, accessories, and handicrafts, each booth offering a unique story of passion, perseverance, and craftsmanship. From sustainable materials to culturally inspired designs, the fair highlighted how Filipino MSMEs continue to evolve—embracing responsible production while maintaining creativity and authenticity in every product.

Supporting MSMEs Through Community and Collaboration

The National Trade Fair at SM Supermalls served not only as a marketplace but also as a platform for meaningful connections. MSME owners engaged directly with customers, allowing shoppers to learn about the inspiration, process, and values behind each brand. This direct interaction strengthened trust, expanded market reach, and created long-term relationships that go beyond a single purchase.

Strong community participation throughout the event reflected the increasing public support for local enterprises and sustainable Filipino brands. Shoppers showed enthusiasm for discovering unique, locally made finds, recognizing that every purchase contributes to livelihood generation, cultural preservation, and economic growth.

Sustainability Meets Filipino Ingenuity

Sustainability remained a key theme throughout the fair. Locally crafted furniture, eco-conscious fashion pieces, and handmade accessories demonstrated how Filipino MSMEs are responding to global calls for responsible consumption. By using recycled, indigenous, and ethically sourced materials, these enterprises showed that innovation and sustainability can go hand in hand.

In partnership with the Department of Trade and Industry (DTI), SM Supermalls also championed indigenous tribes, whose intricately handcrafted furniture, bags, apparel, and accessories showcased generations of artistry and cultural heritage. These collaborations help elevate traditional craftsmanship while providing indigenous communities with sustainable income opportunities and broader market access.

Strong Partnerships Fuel MSME Growth

Representatives from partner organizations and industry leaders came together during the event to reaffirm their shared commitment to empowering MSMEs through collaboration and community-driven initiatives. Strong partnerships between the private sector, government agencies, and media organizations continue to open doors for Filipino entrepreneurs—creating platforms that encourage innovation, resilience, and long-term business growth.

The dynamic energy of the National Trade Fair reflected the increasing momentum behind MSME development nationwide, with events like these serving as catalysts for inclusive economic opportunities. By nurturing local talent and providing accessible venues for exposure, SM Supermalls remains a key supporter of Filipino entrepreneurship.

Celebrating NakakaLocal: A Nationwide Movement

Adding to the celebration was Philstar Media Group’s NakakaLocal Bazaar at SM Seaside City Cebu, which featured colorful festivities and a takeover of proudly Filipino brands. The celebration of local excellence continues next at SM City Baguio from February 27 to March 1, inviting more communities to experience the best of Filipino creativity and craftsmanship.

As entrepreneurs, partners, and shoppers come together in these curated bazaars, the message is clear: supporting MSMEs means investing in innovation, sustainability, and the future of Filipino talent. With strong community backing and collaborative efforts, Filipino enterprises continue to thrive—locally made, proudly Filipino, and ready for the world.