In a historic night for Filipino business and regional innovation, SM Supermalls has once again solidified its position as a world-class leader. The company was officially named Organization of the Year at the 2026 Asia-Pacific Stevie Awards, one of the most prestigious recognition programs honoring excellence and innovation in the workplace.
This remarkable win marks the second time SM Supermalls has received this top honor, a feat achieved by earning an impressive 52 award points across Gold, Silver, and Bronze Stevie categories. The achievement underscores the company’s relentless drive to deliver meaningful, customer-first experiences that allow every visitor to Gala To The Max.
The SM delegation in Macao was led by Joaquin L. San Agustin, Executive Vice President for Marketing, and Vivian Chen, Senior Assistant Vice President for China Marketing.
“On behalf of SM Supermalls in the Philippines and China, we would like to thank the Asia-Pacific Stevie Awards for this honor. This is a testament to how we continue to evolve and innovate to deliver a truly maxed-out experience for our customers,” said San Agustin. “We dedicate this to the millions of our customers back home, as well as to our tenant partners and employees who make these experiences possible.”
Driving Sustainability and Environmental Stewardship
SM Supermalls is not just a retail giant; it is a champion of the planet. By embedding environmental responsibility into its core operations, the company leads the SM Green Movement. From solar-powered rooftops under the "Powered by the Sun" initiative to massive efforts in the International Coastal Cleanup, SM ensures that its most-loved malls contribute to a greener future. Programs like "Save Water" further highlight a long-term commitment to building resilient, eco-conscious communities.
Championing Social Good and Inclusive Spaces
Inclusivity is at the heart of the SM mission. Through the "Mall for All" philosophy, SM Supermalls ensures that no one is left behind. Key social initiatives recognized include:
Movies for the Blind: Providing accessible cinema experiences for the visually impaired.
SM Job Fairs: Connecting thousands of Filipinos to immediate employment opportunities.
Empowering Communities: Creating platforms for local MSMEs and marginalized groups to thrive.
Celebrating Local Arts, Culture, and Creativity
SM Supermalls transforms everyday spaces into vibrant cultural stages. By hosting world-class spectacles like the Philippine International Pyromusical Competition and niche cultural events like Konnichiwa Japan and Animezing North, SM brings art and tradition closer to the people. Regional pride also shines through initiatives like Mindanao Art, where local talent takes center stage.
Empowering Youth and Strengthening Family Bonds
For Filipino families, SM is a place where memories are made. The 2026 Stevie wins also recognized programs that nurture the next generation, such as:
SM Little Stars: The country’s premier talent search for kids.
SM Super Spelling Bee: Promoting academic excellence and confidence.
Besties of Joy: Creating moments where kids and parents connect through play.
Expanding Destinations: A "Maxed-Out" Malling Experience
SM’s growth is anchored in thoughtful, community-driven development. The successful openings of SM City Laoag and SM City La Union (featuring the innovative Mallseum) demonstrate how the brand translates local identity into a purpose-led brand experience. Whether it’s the high-energy SM Active Hub or the immersive SM Mall of Asia Night of Lights, every activation is designed to help customers explore and enjoy life to the fullest.
Innovation Across Borders: SM China Excellence
The excellence of the SM brand extends far beyond Philippine shores. In China, SM has captured hearts with lifestyle-driven campaigns like "Mango Vibes Only" in SM Yangzhou and "Let’s Wave" in SM City Zibo. From the magical storytelling of "The Frog Prince" in SM Chengdu to wellness-driven events like "Bean There, Beat That Stress!" in SM Jinjiang, the brand continues to deliver culturally resonant and truly "maxed-out" experiences across its regional portfolio.
As SM Supermalls celebrates this monumental Stevie Award win, it remains committed to one goal: innovating for the millions of Filipinos and international customers who call SM their most-loved mall.
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