Public Service Reinvented: SM City Caloocan Launches the 18th Government Service Express (GSE)

Access to essential public services is a fundamental need for every thriving community. However, for many Filipinos, the process of securing government documents or processing benefits often involves long queues, multiple office visits, and significant time away from work. Recognizing this challenge, SM Supermalls, in collaboration with the City Government of Caloocan and key national agencies, officially inaugurated the Government Service Express (GSE) at SM City Caloocan on March 25, 2026.

This milestone launch marks the 18th GSE hub in SM malls nationwide, further reinforcing SM Supermalls’ commitment to transforming its spaces into people-centered community hubs. By integrating vital public services within a modern mall environment, SM is ensuring that everyday needs, essential documentation, and meaningful community experiences are accessible under one roof.




A Unified Hub for Efficiency and Progress

The grand opening was led by Chris Martin D. Coquia, Regional Operations Head of SM, alongside high-ranking representatives from the Caloocan City LGU, the Philippine National Police (PNP), the Professional Regulation Commission (PRC), PhilHealth, SSS, and Pag-IBIG.

Designed as a comprehensive one-stop shop, the Government Service Express at SM City Caloocan enables citizens to complete various transactions with ease. Whether you are a parent processing family documents, a fresh graduate securing employment requirements, or an entrepreneur navigating business permits, the GSE provides a streamlined, reliable, and comfortable venue for all your public service needs.

“As we open this new Government Service Express, we do so guided by our commitment of All For You—putting the needs of our customers and communities at the heart of everything we do,” shared Coquia. “By making essential services more accessible and experiences more seamless, we help our customers truly maximize their time every time they visit our malls.”


Enabling the Filipino Workforce and Families

The true impact of the GSE lies in its ability to enable everyday progress, particularly for working-class and middle-income Filipinos. For many, taking a day off work to visit multiple government offices results in lost wages. The GSE hub at SM City Caloocan addresses this by bringing several agencies into one location, including:

  • Caloocan Business Permit and Licensing Office (BPLO)

  • Bureau of Fire Protection (BFP)

  • Philippine National Police (PNP)

  • PhilHealth, SSS, and Pag-IBIG

  • Professional Regulation Commission (PRC)

By centralizing these services, the GSE allows individuals to process employment benefits, professional licenses, and business requirements in a single trip. This efficiency empowers citizens to participate more actively in the economy, whether by securing a new job, maintaining their professional standing, or expanding a local business.


A Modern Approach to Community Service

Beyond administrative transactions, select GSE locations also serve as vital access points for social services, such as medical assistance and medicine distribution through partner agencies. This helps ease the financial burden on families while maintaining their dignity and independence in a customer-friendly environment.

Functioning as a modern community hub, the GSE complements traditional local government offices by providing an organized, air-conditioned, and highly accessible space. For the urban, working population of Caloocan, this means less time spent in transit and more time focused on their families and livelihoods.


Public-Private Collaboration at Its Best

The launch of the Government Service Express highlights the undeniable strength of public-private partnerships. By integrating government functions into the mall ecosystem, SM Supermalls helps simplify complex processes, reduces institutional barriers, and creates a more inclusive society.

This initiative is a testament to SM’s role as the "most-loved mall"—a place that serves not just as a retail destination, but as a pillar of community support and nation-building. Through the GSE, SM City Caloocan is building a future where government services are no longer a chore, but a seamless part of daily life.

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