In the Philippines, it is said that 75% of the population uses health, beauty and wellness products and such massive demand enables beauty and wellness to go mainstream.
I did not fully understand the way this industry behaves and why and how it became a trend which allowed masses to partake until I joined the 360 ME, a conference on health, beauty and wellness organized and hosted by Mplify.
The event which was held at The Ballroom of The City Club in Alphaland Makati last Oct 12, featured several resource speakers who are experts from the industry.
Jay Bautista, Managing Director of Kantar Media talked about the trends when it comes to the mainstream media such as TV, radio and print and how it helped brands reach their target market.
Lloyd Tronco, Executive Director of Philcourse, shared how advertising has evolved through the years from billboards to digital to out-of-home or OOH advertising which is one of the most interactive forms of advertisement nowadays.
Christopher Bond, CEO and Owner of Bond Fitness Gym, gave some tips about being fit and healthy at any age and the importance of vitamins and proper diet that we incorporate in our daily life.
Jean Uvero, President and CEO of Grupo Uvero shared her secret to success and how her family has inspired her through life's adversaries.
Eckhon Malig, Leadership Training Consultant on the other hand, awaken our sleepy senses with a dance tutorial.
Mafae Yunon Belasco, former beauty queen and the Founder and Chairman of Mafae Management Consultancy, shared the ups and down she went through before reaching her dreams of becoming a beauty queen, a family woman and a successful careerwoman.
Aside from the valuable talks, there are also services offered by some of the partner/sponsors of the event.
More About the 360-Degree Me
The 360-Degree Me was organized and hosted by Mplify Philippines. It was a whole-day event which featured relevant talks by an impressive line-up of highly-respected industry experts.
Beauty, Health, and Wellness Conference talked about COMPLETE, 360-degree care of ourselves – our bodies, our customers, and our businesses.
360-degree ME! was the brainchild of Mplify Founder and Managing Director Miguel De La Rosa, who shared that the conference aims to educate attendees regarding industry best practices, updates, and trends that will hopefully help them become better business owners and / or employees as they work within their organizations. He added that it would also provide a venue for networking and possible collaborations among industry practitioners.
It was co-Presented by Dermcare, Bioessence, Browlab, Vine Aesthetics and Barlico. In partnership with Adsprint Digital, Kantar Media, OutTrack, Bond Fitness Gym, Mafae Management Consultancy, Sponsored by Nail it, Purtier Placenta, White Palace Spa, De Sillage, Security Bank, Salad Bar, Primal Ape Crossfit Gym, Cyclehouse, Color Ads, Coco Line Naturals, Prettiserie Salon, AcquaSuisse Parfums, Mrs. Fields.
The event was also supported by reliable media partners, Global News Network, GSat, Asenso Pinoy, Chinoy TV, Business Insight, Business World, Manila Standard, ManilaStandard.net, Women’s Journal Magazine, People’s Tonight, People’s Journal, The Daily Tribune, The Manila Times, Experience Travel and Living Magazine, Inspire Ph, and Katooga(dot)ph.
About 100 business owners and employees from the Beauty, Health, and Wellness sector joined the event and part of the proceeds went to the Children’s Hour, a charitable institution being supported for years by the Mplify group.
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