Retail Titans will Collaborate at the 2nd PH Retail Summit to Educate the Industry about Generation of Customer Experience

The annual convention for the 2nd Philippine Retail Summit (PRS) will happen on March 14, 2019 in SMX Aura Convention Center, Taguig City. With a magnetized theme - #GenCX: The Ultimate Retail Disruptor, the event will gather over 300 delegates to a one-day conference.

Following the success of the 1st PRS, its presenter, Retail Associates is bound to deliver an even bigger scale of the summit this 2019 by tying up with retail giants and digital innovators who are the leading disruptors of Philippine retail industry.



The retail-focused event aims to reach more MSMEs, start-ups and aspiring business owners and teach them to focus on the shifting consumer behavior, resulting in the disruption of the normal market habit. Highlighting the Generation of Customer Experience (#GenCX), a.k.a the modern customers of the digital era as the main culprit for the retail disruption, brands will come together to exchange valuable insights in curating formats and framework to deliver the best customer experience possible.

The outstanding topic agenda covers the reshaping of the future of retail shopping and convenience, leveraging online platforms in a digital era, and building virality and brand love in every customer touchpoint. The PRS also boasts an interactive two-way discussion wherein lead influencers from the #GenCX would represent the new age customers in feeding significant information vis-à-vis the emerging market of millennials and generation Z.

Numerous retail operators from the local and international brands in the country had expressed their desire to join the #GenCX revolution, prompting the PRS team to add more slots than what was originally set. The generated attention of this summit has exceeded expectations. Key government officials took time to acknowledge the efforts of converging the diverse Philippine retail industry into one event.


Speakers from Facebook, Google, Zalora, Lazada, and Jollibee, together with other Retail Associates are set to share justified insights that are relevant in dealing with the complex #GenCX market. GenCX Panel includes Social Media Influencer Dani Barreto, Bloggers like Peter John Icogo and Jill Tan, and Restaurateur Kian Kazemi.

The convention aims to inspire retail business owners to stay competitive in the world of retail.  Its goal is also to keep up with the demands of the new generation.

Other prominent partners, Hewlett-Packard (HP) and PMCM together with other media partners will cover the much-awaited event.

For more updates, you can visit their official Facebook page or the official website www.philippineretailsummit.com. 

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