Canon Philippines Launches Canon PhotoMarathon 2026, Celebrates Creativity at Annual Thanksgiving Event

Canon Marketing Philippines, Inc. gathered media partners, brand ambassadors, and members of the professional creator community for its annual Thanksgiving Celebration on January 27, 2026, marking not only a milestone of shared achievements but also the official launch of Canon PhotoMarathon 2026. The event signaled a renewed commitment to empowering photographers and creators across the country as Canon ushers in a new era of creative possibilities.



Canon PhotoMarathon: A Legacy of Visual Storytelling

Originally launched in Singapore in 2003, the Canon PhotoMarathon has grown into one of the most anticipated photography competitions in Asia, spanning countries such as Malaysia, Indonesia, Vietnam, and the Philippines. Now in its 19th year in the Philippines, the competition continues to challenge participants to produce powerful, theme-based visuals under strict time pressure—testing not just technical skill, but creativity, storytelling, and instinct.

Video Takes Center Stage at Canon PhotoMarathon 2026

For 2026, Canon places a stronger spotlight on its Video Category, encouraging creators to tell compelling stories through motion, sound, and narrative. This expansion reflects the growing influence of hybrid creators and the evolving landscape of digital storytelling.


Event Details: When and Where

The Canon PhotoMarathon 2026 will take place on April 18, 2026, at the BGC Amphitheater, Taguig City. The competition is open to:

  • Professional photographers
  • Hybrid photo-video creators
  • Camera club members
  • Students
  • Photography enthusiasts
Select categories are also open to non-Canon camera users, making the event more inclusive than ever.




How to Join Canon PhotoMarathon 2026

1. Download the Canon PH Delightful App from Google Play Store or Apple App Store
2. Create an account
3. Go to the Events tab and select the Canon PhotoMarathon 2026 banner
4. Tap Register and wait for the confirmation prompt


Contest Categories and Prizes

Main Category (Photo)
Open to: Canon users only
Prize: Canon EOS R6 Mark III with RF 24–105mm f/4–7.1 IS STM

Open Category (Photo)
Open to: All camera brands
Prize: Canon EOS R8 with 24–50mm lens


Video Category
Open to: All camera brands
Canon Prize Winner: Canon EOS R50 V


Non-Canon Prize Winner: Canon PowerShot V1


Gear Up at PhotoWorld Asia 2026

To help creators prepare for the competition, Canon invites everyone to visit the Canon Booth at PhotoWorld Asia 2026, happening from January 29 to February 1, 2026. Attendees can enjoy exclusive deals and freebies worth up to ₱20,000 on select Canon camera products.


Pre-Event Activities Nationwide

Leading up to the main event, Canon will also host a series of photowalks, school tours, and regional tours from February to March 2026. These activities are free and open to all digital camera users, regardless of skill level, reinforcing Canon’s mission to nurture creativity at every stage.



About Canon in the Philippines

Canon is a multibillion-dollar global leader in digital imaging solutions, known for one of the most extensive product lines in the industry. In 2020, Canon marked its 35th consecutive year among the top five U.S. patent holders and its 16th straight year as the leading Japanese company in U.S. patents granted—underscoring its commitment to innovation.

Guided by its Kyosei philosophy of living and working together for the common good, Canon delivers total imaging solutions that enrich both personal and professional lives. The brand consistently ranks among the Top 20 Brands in the Region, recognized for performance, trust, and corporate citizenship.

Canon Marketing (Philippines), Inc. operates nationwide, supported by an extensive network of authorized service centers. The company has received numerous accolades, including the Corporate Award and Gold Bagwis Seal of Excellence, for delivering outstanding customer service.

Canon Philippines also reaffirms its dedication to sustainability, integrating eco-friendly practices across its operations and product lifecycle to help build a greener future for generations to come.

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