SM Supermalls expands its nationwide presence for Pickleball:

Pickleball has officially found its home in SM Supermalls, solidifying the company’s leadership in fostering active lifestyles and accessible sports experiences for Filipinos. Through the SM Sports and Lifestyle Center (SLC), SM continues to grow the sport by expanding permanent pickleball court locations—including new sites at SM Center Shaw and SM Center Muntinlupa—providing athletes and enthusiasts more venues for both friendly and competitive play.

By the end of 2025, SM Supermalls recorded 61 pickleball court locations nationwide, with 37 permanent courts, the largest number among any mall operator in the Philippines. This expansion reinforces SM’s mission to support the growing pickleball community and deliver world-class sports facilities to customers of all ages and skill levels.

Empowering the Growing Pickleball Community in the Philippines

Through its launch of SM Active Hub, the country’s largest sports playground, SM Supermalls has energized the local pickleball movement. Embedded within SLC’s vision of revolutionizing sports engagement nationwide, SM Active Hub encourages tournament play, friendly gatherings, group exercise, and accessible sports learning for thousands of Filipinos.

“We launched SM Active Hub with a clear intention—to give athletes, enthusiasts, and even casual players high-quality and easily accessible spaces where they can enjoy sports, whether for lighthearted fun or high-adrenaline competition,” said Joaquin San Agustin, SM Supermalls Executive Vice President for Marketing. “Closing 2025 with our largest number of pickleball court locations while adding new permanent courts in SM Center Shaw and SM Center Muntinlupa shows that sports has become not just a hobby, but a lifestyle for our customers.”

The newly opened pickleball facilities—developed in partnership with Paloo—feature three outdoor permanent courts at SM Center Shaw and four indoor permanent courts at SM Center Muntinlupa. Both locations are designed with high-quality flooring, proper dimensions, and affordable rates to welcome both seasoned picklers and first-time players.

The Home of Elevated and Accessible Sports Experiences

Through SM Active Hub, picklers nationwide have gained a dynamic environment where they can pursue fitness, community, and active living. Its modular court system allows SM to maximize sports spaces in malls, ensuring more areas are available for customers who want to play.

With the integration of the SM Malls Online App, users can seamlessly join sports communities, book courts, discover upcoming pickleball events, and access exclusive deals for sports-related activities and gear.

“Beyond permanent courts, we also have 24 semi-permanent courts across the country, ensuring that we can accommodate growing demand for the sport,” San Agustin added.

The rapid rise of SM courts—growing from 44 courts to 61 by end-2025—reflects how pickleball has become one of the Philippines’ most inclusive and fast-growing sports. With courts fully booked across many malls, SM is preparing to increase its total pickleball courts to nearly 80 by 2026.

“Pickleball is inclusive and easy to learn, which is why it has captured the interest of families, seniors, beginners, and competitive athletes alike. We’re embracing this opportunity to support active lifestyles nationwide,” San Agustin shared.

A Favorite Destination for Maxed-Out Pickleball Events

Active Hub continues to host some of the country’s most exciting pickleball events—from friendly gatherings to major competitions. Creative concepts such as the Glow Ball Pickleball Night give players a unique glow-in-the-dark sports experience, while free Pickleball Clinics help newcomers, kids, and families learn the game.

SM Active Hub is also home to the flagship SM Pickleball Super Series in partnership with Toby’s Sports, alongside multiple local tournaments and community events across the country.

In 2025, SM launched the Pickleball Power Tour featuring Filipino-American world-ranked pro-athlete Lauren Mercado, igniting aspiring players to pursue the sport. Due to its massive success, a second edition will take place within the first half of 2026.

“All these events reflect SM’s commitment to shaping the most creative, inclusive, and community-driven sports experiences in the Philippines. As long as Filipinos seek connection, fitness, and fun, SM will continue to give that passion a home,” said San Agustin.

Join the SM Active Hub Community

SM Active Hub is SM Supermalls’ premier sports and fitness initiative—designed to unite communities through accessible venues, expert-led training, and exciting sports events for all levels.

Discover upcoming pickleball events, earn rewards, and book your sports activities through the SM Malls Online app: