Strong performance, stronger trust: SM Supermalls evolves for the next generation of customers

Demonstrating remarkable resilience and market dominance, SM Supermalls delivered record revenues in the first half of 2026, expanding 8 percent year-on-year to P41.8 billion from P38.6 billion in H1 2025. This exceptional performance was driven by an expanding commercial footprint, strong tenant sign-ups, and consistently robust foot traffic across its extensive retail network.

During the first six months of the year, total gross leasable area (GLA) grew 3 percent to 5.1 million square meters from 5.0 million square meters. Reflecting sustained commercial appetite and strong retailer confidence, the total number of tenants rose 4 percent to 23,174, up from 22,192 in the same period last year. Meanwhile, average daily foot traffic remained remarkably high and steady at 3.7 million visitors nationwide, reaffirming SM Supermalls' role as the center of daily community life.

“Our continued growth reflects the enduring trust of our tenants and shoppers. Despite prevailing macroeconomic headwinds, Filipinos continue to find immense value in the variety of our offerings and the deep sense of community fostered within our malls,” said SM Supermalls President Steven Tan. “This strong foundation gives us the confidence to keep investing in dynamic spaces and memorable experiences that actively respond to their changing lifestyles and aspirations.”

Accelerating the Transformation Journey

In response to shifting consumer preferences favoring experiential spaces over traditional retail, SM Supermalls has actively expanded its lifestyle, sports, and entertainment portfolio. To meet the country's surging interest in recreational sports, the operator added 41 new Pickleball courts during the first half of 2026 alone. This brings its national inventory to 102 courts across 32 properties, establishing SM as the country's leading supporter of the sport.

On June 12, 2026, SM Supermalls further underscored its community-building mandate by co-hosting the Galaxy Manila Marathon. Marketer and runner response was overwhelming for the historical event, which marked the first-ever full marathon to take over Manila's main thoroughfare, EDSA, drawing over 25,000 runners across multiple race categories.

Parallel to these lifestyle initiatives, SM Supermalls continues to pioneer sustainable commercial development. The company increased its rooftop solar PV system generation capacity from 100 Megawatt peak (MWp) to 122 MWp during H1, with aggressive plans for further expansion through the remainder of the year. Additionally, SM achieved 100% free Electric Vehicle (EV) Charging Station coverage across all 90 of its nationwide malls, operating 203 charging stations in total.

These ongoing innovations led global brand valuation consultancy firm Brand Finance to name SM Supermalls the Philippines’ Strongest Brand for the second consecutive year. SM Supermalls scored an outstanding 95.3 out of 100 on the Brand Strength Index, surpassing its 2025 benchmark to retain its prestigious AAA+ rating in the Brand Finance Philippines 50 2026 report.

The Next Chapter: "My SM"

Looking ahead, SM aims to deepen its customer-defined transformation through My SM—a comprehensive five-year platform focused on continuously evolving SM malls around the modern lifestyle needs, wellness priorities, and aspirations of Filipino families.

“Our growth plan for the rest of 2026 and beyond centers on continuous evolution,” added Tan. “We will sustain market momentum by introducing exciting international brands, world-class cinema acts, and innovative leisure concepts. Furthermore, with the upcoming grand opening of our 91st mall, SM Nuvali, we are expanding our strategic footprint in the high-growth corridor of South Luzon and Calabarzon. SM Nuvali will showcase an upscale, experiential mall concept unlike anything previously seen in the Philippine retail landscape.”