The company maintains optimum standards in its manufacturing processes and is constantly updating and improving its product lines. Along with its constant improvements, it strives to deliver customer satisfaction by bringing the highest “Value for Money” to its customers.
In January 2005, CM & Sons launched its newest line – MERZCI PASALUBONG TREATS, to cater to the growing tourist and balikbayan crowd that regularly come to the province. The pasalubong treats have gained a massive “suki” consumer crowd that prompted the company to open its first pasalubong center in Singcang, Bacolod City in September 2005. This branch is only about five minutes away from the old Bacolod Airport which, at that time, gained a wide acceptance among the locals and travelers alike. Seven months later, a second pasalubong center emerged in Mandalagan in April 2006, which now caters mainly to travelers leaving the city on the way to the north of the island. In 2008, when the New Bacolod-Silay Airport was opened to the public a new branch conveniently located at the Departure Area was opened for its customers who are always on the go. And most recently last February of 2013, BREDCO Branch was established to cater to Iloilo-Panay travelers making it a point that, indeed Merzci will always be a part of a traveler’s Bacolod experience.
Merzci started as a small bakery, supplying breads to a single store at the Libertad Market. Eventually, its popularity became undeniable due to a growing satisfied customer pool. With its high quality breads at affordable prices, combined with aggressive marketing strategies and the ingenuity of youth, it did not take long for the company to establish its own branches around the city and supply products to satellite dealers all over the province.
COMPANY ROOTS
CM & Sons Food Products, Inc. was established as a family enterprise in 1995 in Bacolod City, Negros Occidental. Its products are marketed under the trade name “Merci” a French word meaning “thank you”.
Though the trade name is undergoing a rebranding process from Merci to Merzci, the company still believes that it will remain competitive in the food market.
Believing in the power of advertising and promotions, the company employs various media exposures such as television, radio, print, and even social media to reach its varied target markets. Special events such as concerts, tourism and sports events, and other special activities are also considered by the company as avenues to reach new markets.
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