KAAKBAY : Sun Life's inspiring stories of successful partnership in life

Who is a KAAKBAY?

A companion, an associate, a match, a partner or an ally; someone whom one depends a lot of times. Our kaakbay could be a friend, a colleague, a relative or a family member. Whoever he or she is, our Kaakbay is someone who left or is doing a great impact in our life.

At this point in my life, I can say that my family - my husband and my kids - they are my KAAKBAY. I may not have reached my full potential yet, and I may not have been as successful as I have wanted to be, but having my family with me is the best thing that ever happened in my life. There were ups and downs - sometimes there were more downfalls than fortune but with a family beside me, the very few improvements and developments can overshadow the mountain of declines and clashes in life.


As Sun Life Financial Philippines launched Kaakbay: Stories of Lifetime Partnerships, their ambassadors Piolo Pascual, Inigo Pascual, Matteo Guidicelli, Enchong Dee and Charo Santos Concio revealed their lifetime partners in a deeply personal campaign video.

At the center of the campaign is a set of videos which shows how their lives were made brighter with the help of their respective lifetime partners, who believed in them, supported them, and inspired them.

Enchong's story was very emotional that he couldn't help but cry when he saw the finished product. Enchong's was a story of trust that went beyond flow of blood.

Matteo shared about a family member whom he looks up to. He lauded the authenticity of emotions that was clearly captured in the videos and he can't wait sharing it to everyone.


Meanwhile, Charo marveled at the experience of sharing her own story. "Seeing an important part of my life immortalized through the video brought back so many memories that I share with my lifetime partner," she said. “It was unnerving at first but in the end, it was a beautiful way to pay tribute to someone who impacted my life in so many ways." 

Piolo, a long-time client and brand ambassador of the company, highlighted that his own relationship with Sun Life is truly one that can be defined as a lifetime partnership. "Sun Life has been my lifetime partner in every step of my journey. A 'kaakbay’ in every way. With their help, I’ve been able to secure a brighter future not just for myself, but for my family as well,” he said. "i hope that my story, as well as that of my fellow ambassadors, will encourage more Filipinos to pursue financial security and live healthier lives with Sun Life as their lifetime partner.”


Embodying lifetime partnerships 


Through the stories of lifetime partnerships shared by Piolo, inigo, Enchong. Matteo, and Charo, Sun Life hopes to encourage Filipinos to find that partner who will help them shine to their full potential. "Their stories exemplify the kind of partner Sun Life aims to be for every Filipino pursuing his financial journey," Sun Life Chief Marketing Officer Mylene Lopa said. ”We are committed to helping them make life brighter."

Lopa emphasized that all the brand ambassadors are long-time Sun Life clients as well. "This brings truthfulness to their testimonies of having found a lifetime partnera 'kaakbay’ in Sun Life in their financial journey. We’re thankful that they supported our vision and permitted us to share their stories to Filipinos," she said.

The 'Kaakbay” videos will be posted on Sun Life's Youtube channel, @SunLifePH, with a new one premiering every week beginning July 13. Watch out for those videos as they prepared something special for the viewers.


Meanwhile, the soundtrack for the campaign, also entitled “Kaakbay‘ which was written and performed by Inigo himself, will soon be hitting airwaves nationwide, while its music video will be shown on Myx. ”It’s a song you can dedicate to an important person in your life,” he said. ”We don’t always tell our loved ones how much we appreciate them, but I hope that this song and our own ‘Kaakbay’ videos will inspire everyone to express just how much their loved ones mean to them."

Providing lifetime financial security

“KaakbaY’ is Sun Life’s latest effort geared towards renewing its commitment to becoming the Filipinos' lifetime financial partner and its purpose of providing its clients with lifetime financial security, which it has been championing since it introduced life insurance in the Philippines in 1895.

”Providing our clients with lifetime financial security is the core of our mission. In fact, Sun Life pioneered life insurance in the Philippines 124 years ago so that Filipinos can enjoy its benefits. This advocacy is complemented by our products and services, which we have diversified through the years to serve even their health and wealth needs,” Lopa said. ”And we will not stop there. As our clients’ lifetime partner, Sun Life will continue to innovate and improve so we may serve our clients better.”


In this world full of fallacies, it is really hard to give our trust to someone and sometimes it might take a lifetime before we find somebody to call KAAKBAY. Most of the time; we would feel alone, hopeless and helpless  due to a lot of pressure that pushes us to our limits but let us not loose our faith because we are destined to someone in this lifetime. Why don't we give Sun Life Financial a try? Maybe it can bridge us to the KAAKBAY we have been longing for, just like how Enchong, Matteo, Inigo, Piolo and Charo found theirs.

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