Tanduay proudly announces actress Julia Barretto as the distinguished face of its 2024 Tanduay Calendar, a fitting choice as the renowned rum brand gears up to celebrate its monumental 170th anniversary. In a statement, Tanduay expressed the desire to have a representative who embodies strength, confidence, and resilience, qualities synonymous with the brand's enduring legacy. Julia, known for navigating the challenges of her own career with grace, emerged as the ideal choice to personify Tanduay's ethos.
Acknowledging Barretto's fiery spirit and her fearless embrace of authenticity, Tanduay emphasized that her role as the brand ambassador symbolizes a celebration of courage and empowerment. The brand sees in Julia a reflection of its own tenacity and commitment to being unabashedly true to oneself.
The grand reveal of the 2024 Tanduay Calendar Girl took place at Elements in ETON Centris, where members of the media had the first glimpse of this exciting collaboration. Tanduay shared insights into the collaborative process, highlighting the coordination between their creative team and Julia Barretto's style team to curate a visually striking calendar. The brand enlisted the expertise of BJ Pascual, a renowned editorial and commercial photographer, to capture the essence of Julia's personality for the upcoming calendar.
Julia Barretto, a luminary in the entertainment industry, has been captivating audiences since her early years in the spotlight. With an impressive repertoire of top-rated television shows and movies spanning decades, she has solidified her status as one of the most popular and talented actresses of her generation. Beyond her on-screen presence, Barretto has also earned acclaim as a style icon, boasting a massive social media following of 11.4 million on Instagram as of the latest count.
In her role as the 2024 Tanduay Calendar Girl, Julia Barretto is not limited to a visual representation; she is poised to become an integral part of the brand's promotional events and materials throughout the upcoming year. As Tanduay looks ahead to its significant 170th-anniversary celebrations in 2024, the brand assures a series of activities that will showcase its evolution, capture the hearts of Filipinos, and draw the attention of rum aficionados globally. Julia Barretto, with her charismatic presence, is set to play a vital role in these major events, marking a collaborative journey between the timeless brand and a modern icon.
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