Under the leadership of newly appointed CEO Peter Chen, TCL is entering a new era of growth and innovation. “My vision is to further establish TCL's presence across all our product categories, ensuring that we not only continue to innovate but also enrich the lives of consumers globally. As we expand worldwide, I want to see TCL recognized as a top innovator in consumer appliances, continuously meeting and exceeding our customers' evolving needs," Chen shared.
Having spent nearly a decade with TCL, Mr. Chen has witnessed the company’s rise from an emerging player to a global leader in the TV market. His experience and leadership have been instrumental in building TCL’s market share and recognition. Now, Chen's ambitions for TCL go far beyond its current success in TVs, as he pushes for greater innovation and growth across all home appliance categories.
TCL’s strategic focus for this year includes global expansion and ongoing product innovation. The company’s advanced technology continues to redefine home appliances, making life more comfortable, convenient, and energy-efficient. For example, TCL’s White Lines category—spanning air conditioners, refrigerators, and washing machines—has achieved notable success.
By May of this year, TCL claimed the top position in the air conditioner market in terms of volume sold. The brand also secured the No. 1 spot in the split-type air conditioner category for both 2023 and 2024, based on market research by TRS Research. In the refrigerator sector, TCL has tailored its products to various market niches, with top-mounted models gaining significant market share. This customized approach allows TCL to effectively meet diverse consumer preferences.
In the washing machine segment, TCL has made its mark with a high-quality product lineup. The company’s focus on high-end top-load models, along with competitive pricing, has driven significant growth. By offering a range of options, including top-load and twin-tub models, TCL caters to the needs of various customer segments. Notably, TCL achieved the No. 1 share in front-load washing machine sales in the Philippines from 2023 through mid-2024, as reported by TRS Research.
TCL’s strategic focus for this year includes global expansion and ongoing product innovation. The company’s advanced technology continues to redefine home appliances, making life more comfortable, convenient, and energy-efficient. For example, TCL’s White Lines category—spanning air conditioners, refrigerators, and washing machines—has achieved notable success.
By May of this year, TCL claimed the top position in the air conditioner market in terms of volume sold. The brand also secured the No. 1 spot in the split-type air conditioner category for both 2023 and 2024, based on market research by TRS Research. In the refrigerator sector, TCL has tailored its products to various market niches, with top-mounted models gaining significant market share. This customized approach allows TCL to effectively meet diverse consumer preferences.
In the washing machine segment, TCL has made its mark with a high-quality product lineup. The company’s focus on high-end top-load models, along with competitive pricing, has driven significant growth. By offering a range of options, including top-load and twin-tub models, TCL caters to the needs of various customer segments. Notably, TCL achieved the No. 1 share in front-load washing machine sales in the Philippines from 2023 through mid-2024, as reported by TRS Research.
Looking ahead, TCL is committed not only to global growth but also to sustainability and environmental responsibility. This year, the company is integrating energy-saving technologies across its appliances, helping consumers reduce energy consumption and utility costs. By improving efficiency and encouraging eco-conscious choices, TCL aims to support a greener future.
“Our dedication to sustainability pushes us to create eco-friendly designs that minimize environmental impact. We believe in using innovation to solve everyday problems and bring joy to families. By doing so, we hope to empower individuals to pursue greatness while contributing to a safer, healthier world,” Mr. Chen emphasized.
With TCL White Lines Appliances, consumers can elevate their home living experience, enjoying superior comfort, efficiency, and sustainability.
“Our dedication to sustainability pushes us to create eco-friendly designs that minimize environmental impact. We believe in using innovation to solve everyday problems and bring joy to families. By doing so, we hope to empower individuals to pursue greatness while contributing to a safer, healthier world,” Mr. Chen emphasized.
With TCL White Lines Appliances, consumers can elevate their home living experience, enjoying superior comfort, efficiency, and sustainability.
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