Kazuo Kito, President and General Manager of Sharp Philippines, expressed his pride in reaching this milestone, emphasizing that it reflects the collective efforts of the Sharp team and the enduring support of its customers and dealers. Kito reaffirmed Sharp’s commitment to innovation and quality, highlighting the company's unwavering focus on providing cutting-edge solutions to meet diverse laundry needs. He emphasized the crucial role played by Sharp’s local research and development (R&D) team in revolutionizing traditional laundry methods. These innovations have been warmly received by Filipino consumers, further cementing Sharp’s position as a trusted provider of locally suited laundry appliances.
Sharp’s journey in the washing machine industry began in 1987 when it established its production line in the Philippines. Since then, the company has remained dedicated to serving Filipino households and contributing to the development of local manufacturing capabilities. Sharp’s reputation for quality and reliability has been continuously recognized, most notably by being honored with the prestigious Reader’s Digest Gold Trusted Brand Award in the washing machine category for an impressive 13 consecutive years. This accolade underscores the brand’s ongoing commitment to durability, excellence, and customer satisfaction.
In keeping with its legacy, Sharp recently organized a unique contest titled “Search For The Oldest Washing Machine,” held from July 15 to July 31, 2024. The contest received over a hundred entries, with participants showcasing their long-lasting Sharp washing machines that have served them for decades. Several grand winners, whose machines had remained functional for more than 30 years, were invited to the celebratory event. These loyal customers shared their heartwarming stories, recounting the reliability and durability of their Sharp appliances over the years. Their stories serve as a testament to Sharp’s enduring commitment to quality and customer satisfaction.
To celebrate the production of its 11 millionth washing machine, Sharp Philippines announced an exciting promotional campaign offering exclusive discounts and deals. Customers can purchase the 7kg Fully Auto ES-JN07A9 (GY) washing machine for the special price of ₱11,000, down from its regular price of ₱13,198. Additionally, Sharp is offering free check-ups and an 11% discount on parts replacement for their washing machines during the promo period, which runs from August 15 to September 30, 2024.
Beyond its business achievements, Sharp Philippines remains committed to fulfilling its corporate social responsibility by supporting the community, particularly in times of crisis. As part of this commitment, the company is donating washing machines to 17 cities in Metro Manila, with plans to expand this initiative to other regions. These machines will be given to the respective Office of the Mayor to support community activities, particularly in evacuation centers, where they will play a vital role in maintaining cleanliness and hygiene for displaced residents during emergencies. Sharp takes pride in contributing to these efforts and supporting communities in need.
Looking ahead, Sharp remains steadfast in its mission to enhance the daily lives of its customers by delivering reliable, innovative, and high-quality home appliances. “We promise to continue our goal of becoming every household’s reliable partner in their daily lives, creating a satisfied and unforgettable journey for every customer across the country,” said Mr. Kito in his concluding remarks.
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