Hanabishi Encourages Healthy Eating with Free Gohan Lite in Support of Hypertension Awareness

In support of National High Blood Pressure Awareness Month, Hanabishi Appliances is proud to launch its “Heat with Heart” campaign—an initiative aimed at promoting heart-healthy habits among Filipino families. As part of the campaign, Hanabishi is offering a free pouch of Gohan Lite, a nutritious and low-calorie rice alternative, with every purchase of a Hanabishi microwave oven. This special promo is available exclusively through the brand’s official online platforms, including Hanabishi website, LazMall, Shopee Mall, and TikTok Shop.

The campaign underscores Hanabishi’s enduring commitment to not only providing quality home appliances but also supporting the health and wellness of its consumers. “Health starts at home, and as a brand that has been part of the Filipino household for decades, we want to help our customers not just with reliable appliances but with healthier choices for everyday living,” said Cherish Ong-Chua, Vice President for Marketing and Finance of Hanabishi Appliances.

Filipinos have long considered rice to be an essential part of their meals, often serving as the centerpiece of breakfast, lunch, and dinner. However, with the rising incidence of hypertension, diabetes, and other lifestyle-related health conditions, there is a growing need for healthier food options. Hanabishi’s partnership with BiotechJP, the maker of Gohan Lite, aims to address this by introducing an easy and convenient alternative for rice lovers.

Gohan Lite is a revolutionary rice product developed using advanced Japanese food technology. It is a pre-cooked ricethat boasts significantly fewer calories and carbohydrates than regular white rice, while offering a higher fiber content. These characteristics make it particularly beneficial for individuals managing their weight or living with hypertension and other health conditions that require dietary vigilance.

What sets Gohan Lite apart is not only its nutritional value but also its convenience. With the help of a Hanabishi microwave oven, it takes just two minutes to prepare a warm and satisfying serving of this healthy rice. This makes it perfect for busy individuals and families who wish to incorporate healthier food choices without spending too much time in the kitchen.

“We Filipinos love rice. It is at the heart of our every meal, and now we can enjoy it in a healthier way,” Ong-Chua added. “Through this campaign, we are promoting more than just a product; we are encouraging a lifestyle that prioritizes wellness without sacrificing comfort or taste.”

Hanabishi encourages customers to take advantage of this timely offer and start making small but impactful steps toward better health. In addition to the “Heat with Heart” campaign, the brand continues to offer innovative appliances designed to make everyday life more efficient and enjoyable.

For more information about Hanabishi’s latest products, promotions, and events, follow the brand on its official social media channels. Make the switch to healthier living—beginning at home—with Hanabishi Appliances and Gohan Lite.