The launch event was more than just a ribbon-cutting ceremony—it was a celebration of innovation, partnership, and the promise of a smarter, more convenient lifestyle for modern Filipino families. The newly opened showroom showcases Haier’s latest and most advanced product lines, including Multi-Door Inverter Refrigerators, Front Load Washing Machines, LED Televisions, Air Conditioners, and Gas Ranges. Each display unit has been carefully curated to offer customers a fully immersive experience, allowing them to interact directly with the appliances and appreciate the technology behind them.
Reflecting Haier’s global campaign, #MoreCreationMorePossibilities, the showroom experience is designed to demonstrate how Haier products seamlessly combine functionality, energy efficiency, and modern design. Guests attending the launch were treated to a detailed product showcase led by Haier’s expert product managers. These presentations highlighted key features such as inverter technology for energy savings, smart control options, eco-friendly innovations, and modern aesthetics tailored to today’s homes.
Adding to the interactive experience was a live Q&A session, where attendees had the opportunity to engage with Haier experts and ask questions about product specifications, usage tips, and home appliance solutions. This session proved especially valuable for customers seeking personalized advice on how Haier appliances could improve their day-to-day living.
To ensure that the excitement reached a broader audience, Haier and Magic Appliance Center also hosted a livestream of the event via their social media platforms. Online viewers were able to virtually participate in the celebration, watch the product demos in real-time, and witness firsthand the unveiling of Haier’s cutting-edge appliances. The livestream included segments such as interviews with executives, customer testimonials, and even a raffle draw, where lucky registered participants won exclusive Haier merchandise and appliances.
The showroom itself is designed to be a hub of innovation and customer engagement. With its spacious layout, modern interiors, and hands-on displays, it offers a welcoming environment where visitors can explore, learn, and receive expert guidance from trained staff. It also reflects Haier’s core mission: to build smarter homes and enrich lives through user-friendly, reliable, and eco-conscious appliances.
This latest expansion is a testament to the strong partnership between Haier Philippines and Magic Appliance Center, both of which share a vision of delivering quality, innovation, and convenience to Filipino families. By bringing world-class technology closer to consumers in Northern Luzon, they continue to empower households with the tools they need to live smarter and better.
As Haier continues to grow its presence in the Philippines, the brand remains committed to offering not just products, but meaningful lifestyle solutions. The new Haier Showroom in Urdaneta is a shining example of this promise—inviting families to experience firsthand what the future of home living looks like.
For more updates, product information, and upcoming events, follow Haier Philippines and Magic Appliance Center on their official social media pages.
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