Beko Philippines, a European brand focused on promoting a sustainable lifestyle, is embarking on a new phase of business in the country. As they celebrate their third year of operations, Beko sets a goal to become the leading European brand in the Philippine market within the next five years. At the anniversary trade launch held at the Grand Ballroom of Marriott Hotel Manila, Gürhan Günal, Beko's country director in the Philippines, unveiled the company's business development plans: EXPAND, GROW, LEAD, CONNECTIVITY, and SUSTAINABILITY.
To achieve their goal, Beko plans to expand their distribution to other retail channels, making their products available in appliance stores nationwide. They also aim to increase brand awareness and visibility by renewing their brand ambassadorship with Judy Ann Santos-Agoncillo and investing in digital and traditional media campaigns. As one of the leading manufacturers of home appliances, Beko promotes the Live Like a Pro lifestyle, inspiring Filipinos to experience a more convenient way of living through their European-style product lines. Additionally, Beko Pilipinas Corporation is the exclusive distributor of Hitachi Major Domestic Appliances as part of their brand portfolio.
Beko appliances are designed to support Filipino families with smart and relevant features. The HomeWhiz function allows users to connect to their Beko appliances using smartphones, enhancing convenience and control. In line with their global sustainability efforts, Beko Philippines announced a partnership with Plastic Credit Exchange, an organization that recovers, processes, and recycles plastic waste. This collaboration aligns with the Extended Producer Responsibility Law, which holds companies responsible for the plastic packaging they use throughout their products' lifecycle.
During the trade launch event, Beko showcased their hero technologies under the theme "Empowered to Live Like A Pro." Attendees, including media and dealers, had the opportunity to experience Beko's range of appliances. They also received tips from a chef and an interior designer on how to manage their homes like professionals. Among the highlighted technologies were HarvestFresh, ProSmart Inverter Technology, Steam Cure, Hygiene+, AeroPerfect TM, and more. The showcased products included built-in induction hobs, multifunction built-in ovens, and refrigerators with innovative features such as Neofrost Triple Cooling Technology and Vacuum Technology with Platinum Catalyst.
For more information about Beko in the Philippines, individuals can visit the official website at http://beko.ph or follow their Facebook page at https://www.facebook.com/bekoph and Instagram page at https://www.instagram.com/bekoph/.
About Beko: Beko is an international home appliance brand owned by Arçelik, a multinational household appliances manufacturer operating with 12 brands and employing over 40,000 people worldwide. It is among the top three large home appliances brands in Europe in the white goods sector. Beko has been dedicated to promoting healthy living, raising awareness, and developing products that facilitate a healthy lifestyle. Their brand mission, "healthy living is only possible on a healthy planet," reflects their commitment to protecting the environment through the design and production of energy-efficient products and investment in resource efficiency. Beko has been present in the Philippine market for seven years.
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