Celebrating its 24th year, TCL, a leading consumer electronics brand and one of the world's top two TV brands, recently unveiled its latest and most innovative air conditioner yet: the TCL CoolPro | FreshIN 2.0 Breathe+, Live Cool Inverter Air Conditioner. The launch took place at the Orchard Ballroom, Ascott Hotel BGC, in a media event that highlighted the company's progress and success over the years.
Loyal Cheng, TCL's Chief Operating Officer, kicked off the event by welcoming media guests and reflecting on the company's journey. He noted that while TCL has been known for its television business, its air conditioner products have recently gained popularity in the Philippine market. Cheng expressed pride in the company's achievements, citing an impressive 60% average growth rate in the AC business. He also expressed the company's commitment to bringing more innovative products to Filipino consumers.
Bert Cheung, Product Manager for TCL Air Solutions Technologies, shared insights into the key benefits of the TCL CoolPro | FreshIN 2.0 Breathe+, Live Cool Inverter Air Conditioner. He emphasized TCL's mission to provide customers with a healthier life by ensuring they breathe clean, fresh air. The new air conditioner boasts superior cooling comfort, advanced AI full DC inverter technology, and IoT capability compatible with Google or Alexa home IoT ecosystems. Cheung attributed these features to the dedication of TCL engineers in delivering the best products to Filipino consumers.
The launch event was made even more glamorous with the presence of celebrity moms and TCL Brand Partners for CoolPro | FreshIN 2.0, Sarah Lahbati and Coleen Garcia-Crawford. Both shared their personal experiences with the TCL CoolPro | FreshIN 2.0 Breathe+, Live Cool Inverter Air Conditioner, highlighting the importance of comfort and air quality in creating a healthy home environment for their families. They praised TCL for its dedication to sustainability and innovation, particularly noting the sophisticated air filtration technology and user-friendly interface of the FreshIN 2.0.
Coleen emphasized her strict standards for air purity, especially for her son, Amari, praising the Visible Air Quality Display of the TCL CoolPro | FreshIN 2.0. Sarah highlighted the techie features of the air conditioner, such as its Smart Control, which allows temperature adjustments from anywhere using the TCL Home App or voice commands.
In closing, Jay Guanzon, TCL PH Sales Director for Business Development and Diversified Products, reiterated TCL's commitment to innovation and excellence. He teased upcoming launches of innovative products beyond air conditioners, promising more excitement for consumers in the future.
To celebrate the launch, TCL is offering introductory promo prices for the TCL CoolPro | FreshIN 2.0 Breathe+, Live Cool Inverter Air Conditioner Split Inverter and window type models. These offers are available at all TCL authorized dealers nationwide starting April 1 to May 31, 2024.
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